{"id":8022,"date":"2025-08-03T19:08:51","date_gmt":"2025-08-03T19:08:51","guid":{"rendered":"https:\/\/affectivebrain.com\/?page_id=8022"},"modified":"2025-08-03T19:08:51","modified_gmt":"2025-08-03T19:08:51","slug":"digital-diet-privacy-policy","status":"publish","type":"page","link":"https:\/\/affectivebrain.com\/?page_id=8022","title":{"rendered":"Digital Diet Privacy Policy"},"content":{"rendered":"<p><b>PRIVACY POLICY<\/b><\/p>\n<p><span style=\"text-decoration: underline;\"><b>1. Introduction<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Affective Brain Lab from the Brain and Cognitive Neuroscience Department at the Massachusetts Institute of Technology (M.I.T.) (\u201cus\u201d, \u201cwe\u201d, or \u201cour\u201d) operates Digital Diet mobile app and its web browser extension for the Chrome web browser (hereinafter referred to as \u201c<\/span><b>Service<\/b><span style=\"font-weight: 400;\">\u201d).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Privacy Policy governs your use of the mobile app and the web browser extension for the Chrome web browser Digital Diet, and explains how we collect, safeguard and disclose information that results from your use of our Service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">We use your data to provide and improve Service. Collected, aggregated, and anonymized data are also used for research purposes. By using Service, you agree to the collection and use of information in accordance with this policy.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>2. Definitions<\/b><\/span><\/p>\n<p><b>SERVICE\u00a0<\/b><span style=\"font-weight: 400;\">means the Digital Diet mobile app the browser extension for the Chrome web browser Digital Diet.<\/span><\/p>\n<p><b>PERSONAL DATA<\/b><span style=\"font-weight: 400;\">\u00a0means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).<\/span><\/p>\n<p><b>USAGE DATA<\/b><span style=\"font-weight: 400;\">\u00a0is data collected automatically either generated by the use of Service or from Service infrastructure itself (for example, the duration of a page visit).<\/span><\/p>\n<p><b>COOKIES<\/b><span style=\"font-weight: 400;\">\u00a0are small data files stored on your device (computer or mobile device).<\/span><\/p>\n<p><b>DATA CONTROLLER<\/b><span style=\"font-weight: 400;\">\u00a0means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.<\/span><\/p>\n<p><b>DATA PROCESSORS (OR SERVICE PROVIDERS)<\/b><span style=\"font-weight: 400;\">\u00a0means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.<\/span><\/p>\n<p><b>DATA SUBJECT\u00a0<\/b><span style=\"font-weight: 400;\">is any living individual who is the subject of Personal Data.<\/span><\/p>\n<p><b>THE USER\u00a0<\/b><span style=\"font-weight: 400;\">is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>3. <\/strong><b>Information Collection and Use<\/b><\/span><\/p>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">We collect different types of information for various purposes to provide and improve our Service to you.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>4. Types of Data Collected<\/b><\/span><\/p>\n<p><b>Personal Data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (\u201c<\/span><b>Personal Data<\/b><span style=\"font-weight: 400;\">\u201d). Personally identifiable information may include, but is not limited to:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">Username (e.g., your email address)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">First name and last name<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">Cookies and Usage Data<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We may use your Personal Data to contact you with newsletters, research or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications by emailing us.<\/span><\/p>\n<p><b>Mobile App Privacy Note<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The mobile apps distributed via the Apple App Store and Google Play Store do not collect or store any personal user data. While the apps retrieve content analysis scores (such as emotion, knowledge, and actionability) from a secure cloud database based on data generated through your use of the Digital Diet Chrome Extension, no information about your identity, search history, browsing activity, or device usage is collected or transmitted. Your use of the mobile apps remains entirely private.<\/span><\/p>\n<p><b>Usage Data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We may also collect information that your browser sends whenever you visit our Service or when you access Service by or through a mobile device (\u201c<\/span><b>Usage Data<\/b><span style=\"font-weight: 400;\">\u201d).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Usage Data may include information such as your computer&#8217;s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. This Usage Data may also include your search queries and other information related to your web browsing activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you access Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you use access Service with the browser extension, this Usage Data may include information such as your web browsing history, including the domain names or URLs you visited, time of the visit, and any clicks on search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, to improve Service and for research purposes, we may collect your responses to questionaries and surveys that were displayed to you in the mobile app or via the web browser extension.<\/span><\/p>\n<p><b>Tracking Cookies Data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies may also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some features of our Service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of Cookies we may use:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><b>Session Cookies:<\/b><span style=\"font-weight: 400;\">\u00a0We use Session Cookies to operate our Service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><b>Preference Cookies:<\/b><span style=\"font-weight: 400;\">\u00a0We use Preference Cookies to remember your preferences and various settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><b>Security Cookies:<\/b><span style=\"font-weight: 400;\">\u00a0We use Security Cookies for security purposes.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><b>5. Use of Data<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We use the collected data for various purposes:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to provide and maintain our Service;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to notify you about changes to our Service;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to allow you to participate in interactive features of our Service when you choose to do so;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to provide support;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to gather analysis or valuable information so that we can improve our Service;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to monitor the usage of our Service;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to detect, prevent and address technical issues;<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">to fulfill any other purpose for which you provide it;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">in any other way we may describe when you provide the information;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">for research and Service evaluation purposes;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">for any other purpose with your consent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><b>6.\u00a0 Retention of Data<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will also retain Usage Data for internal analysis and research purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods. All Usage Data intended for research purposes will be aggregated and anonymized, and we will take all the steps reasonably necessary to ensure that you cannot be identified based on your Usage Data.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>7. <\/b><b>Limited Use Disclosure<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The use of information received from Google APIs will adhere to the Chrome Web Store User Data Policy, including the Limited Use requirements.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>8. <\/b><b>Transfer of Data<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your information, including Personal Data, may be transferred to \u2013 and maintained on \u2013 computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>9. Disclosure of Data<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We may disclose personal information that we collect, or you provide:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><b>Disclosure for Law Enforcement. <\/b><span style=\"font-weight: 400;\">Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><b>Other cases. We may disclose your information also:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">to our subsidiaries and affiliates;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">to contractors, service providers, and other third parties we use to support our Service;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">to fulfill the purpose for which you provide it;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">for any other purpose disclosed by us when you provide the information;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">with your consent in any other cases;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Data Controller, our partners, or others.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>10. Security of Data<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use acceptable means to protect your Personal Data, we cannot guarantee its absolute security.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>11. Your Data Protection Rights Under General Data Protection Regulation (GDPR)<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by GDPR. \u2013 See more at https:\/\/eur-lex.europa.eu\/eli\/reg\/2016\/679\/oj<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In certain circumstances, you have the following data protection rights:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">the right to access, update or to delete the information we have on you;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">the right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">the right to object. You have the right to object to our processing of your Personal Data;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">the right of restriction. You have the right to request that we restrict the processing of your personal information;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">the right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">the right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not able to provide Service without some necessary data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u00a012. Your Data Protection Rights under the California Privacy Protection Act (CalOPPA)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">CalOPPA requires websites and online services to post a privacy policy. The law\u2019s reach stretches well beyond California to require a person or company in the United States (and conceivable the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. \u2013 See more at: https:\/\/consumercal.org\/about-cfc\/cfc-education-foundation\/california-online-privacy-protection-act-caloppa-3\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to CalOPPA we aim to provide the following:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">users can visit our Service anonymously;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">our Privacy Policy link includes the word \u201cPrivacy\u201d, and can easily be found on the page specified to our Service;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">users can access our up-to-date privacy policy by visiting our Privacy Policy Page;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">o\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">users can request to change their personal information by emailing us.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><b>13. <\/b><b>Service Providers<\/b><\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We may employ third party companies and individuals to facilitate our Service (\u201c<\/span><b>Service Providers<\/b><span style=\"font-weight: 400;\">\u201d), provide Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><b>14. <\/b><b>Analytics<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We may use third-party Service Providers to monitor and analyze the use of our Service.<\/span><\/p>\n<p><b>Google Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https:\/\/policies.google.com\/privacy?hl=en<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also encourage you to review the Google&#8217;s policy for safeguarding your data: https:\/\/support.google.com\/analytics\/answer\/6004245.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><b>15. Links to Other Sites<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party&#8217;s site. We strongly advise you to review the Privacy Policy of every site you visit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><b>16. <\/b><b>Children&#8217;s Privacy<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Services are not intended for use by children under the age of 18 (\u201c<\/span><b>Child<\/b><span style=\"font-weight: 400;\">\u201d or \u201c<\/span><b>Children<\/b><span style=\"font-weight: 400;\">\u201d).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We do not knowingly collect personally identifiable information from Children under 18. If you become aware that a Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><b>17. <\/b><b>Changes to This Privacy Policy<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRIVACY POLICY 1. Introduction The Affective Brain Lab from the Brain and Cognitive Neuroscience Department at the Massachusetts Institute of Technology (M.I.T.) (\u201cus\u201d, \u201cwe\u201d, or \u201cour\u201d) operates Digital Diet mobile app and its web&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"_links":{"self":[{"href":"https:\/\/affectivebrain.com\/index.php?rest_route=\/wp\/v2\/pages\/8022"}],"collection":[{"href":"https:\/\/affectivebrain.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/affectivebrain.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/affectivebrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affectivebrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8022"}],"version-history":[{"count":2,"href":"https:\/\/affectivebrain.com\/index.php?rest_route=\/wp\/v2\/pages\/8022\/revisions"}],"predecessor-version":[{"id":8024,"href":"https:\/\/affectivebrain.com\/index.php?rest_route=\/wp\/v2\/pages\/8022\/revisions\/8024"}],"wp:attachment":[{"href":"https:\/\/affectivebrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}